Chobies NTO

As a designer on the CHOBIES project, I was involved in every stage of development — from concept to launch. This was a large-scale, ambitious initiative within the brand, aimed at creating a unique and engaging NFT ecosystem. Together with the team, we developed hundreds of original 3D cartoon-style NFT characters, each with its own personality and distinctive visual identity. I played a key role in shaping the project’s visual direction — designing the characters, the website, user interface, pitch decks, and a wide range of digital assets for marketing and communication. We built a modern, high-performing website with an intuitive user dashboard that allowed users to mint NFTs, track their assets, and earn rewards. The project also included animated promo videos for YouTube and other platforms, dynamic banners, and an extensive suite of SMM visuals to support ongoing community engagement. The CHOPIS project became a major success — both for the brand and for its users. It quickly gained traction, attracted a large audience, and generated significant revenue, benefiting the business and NFT holders alike. For me, CHOBIES was a powerful experience in building a full-scale digital product with a unique visual identity, a user-centric interface, and real market impact. I'm proud to have been part of this project and to have contributed to its creative and commercial success.