Choise.com

Choice.com — Full Rebranding and Product Design I worked as the lead marketing designer at Choice.com, a crypto project in the blockchain business. My main responsibility was to completely refresh the visual identity and repackage the brand from scratch. As part of the project, I designed a new website, created a brand guide, developed the design of the mobile application, and crafted presentations, banners, and other marketing materials. We carried out a full brand refresh, built a consistent visual system, and launched the updated design across all channels. This gave the project a strong boost: it increased brand trust, improved communication with the audience, and positively impacted business performance.