Squad Gaming

Squad Gaming — a visual universe I helped bring to life Working on Squad Gaming was one of those rare projects that leave a lasting mark. As the lead designer, I was involved from the earliest concepts to the final visual execution of this Play-to-Earn platform. We created a unique visual identity, where every element was crafted not just for aesthetics, but to carry meaning. The design language combined a vibrant and thoughtful color palette, carefully considered typography, and a deep understanding of gaming culture and the Web3 environment. Every visual component told part of the story we wanted users to experience. I developed a comprehensive brand guideline, detailing everything from logo usage and composition patterns to the overall visual rhythm of the identity. At the heart of the brand stood a mascot character — a distinctive, charismatic figure that not only added personality but also served as a vector-based logo, bridging emotion and symbolism. As part of the project, we produced engaging video content and designed a mobile application, where the visual system came to life in motion and interaction. This was a truly creative journey — one that demanded precision, emotional intuition, and the ability to merge storytelling with visual clarity. I am proud to have been a part of Squad Gaming. It was more than just a project — it was a design adventure.